IRSIA is a 100% sustainable, vegan and animal cruelty-free brand that produces organic and biodegradable candles in reusable packaging.
IRSIA means ‘rainbow’ in ancient Persian. The founder Anahita Yahyaei chose this name to describe the fundamentals of the brand identity. “We want to provide colourful, unique statement pieces and lively aromas for your homes.”
Anahita felt anxious and had sleeping difficulties while finishing her university degree in Fashion Communication and Marketing in Barcelona. “I witnessed a massive increase in these emotions once the pandemic lockdown started. After research and several testing's, I finally came across the most natural solution – aromatherapy.”
Anahita decided to create candles that are made with pure essential oil combinations, gives an amazing aroma, improves mood and looks aesthetically pleasing.
IRSIA is a London based brand where every individual will be able to find a treat for themselves, as well as the present. The price range starts from £18.99 and includes a unique selection of products.
“At the moment I am working on a new statement designer candle which I absolutely can’t wait to share with everyone. I have so many wishes for IRSIA and you know as they say - the sky is the limit.”
Anahita Yahyaei Founder of IRSIA
The brand is inspired by nature and represents Persian culture. “We celebrate nature and the refreshment of the earth every year on the first day of spring and we have so many poems about flowers blossoming and the beauty of nature.” Anahita further believes that humans are the addition to this beauty which is important to keep in mind as everyone should appreciate their uniqueness.
While working on the new product, Anahita begins with market research on the product benefits and values it can bring to the community. “We design from the shape to the fragrances, logo and packaging. We want it to be unique for our customer.” The candles are poured and go through the final touches before the product is ready for purchase.
IRSIA is an ethical brand where everything is created with sustainability in mind. The founder believes that consumers need to start shopping consciously to create a better environment. “When you think about the foundation of it, it is not that difficult and truly small changes can make big differences. You should be that change and start today.”
To shop IRSIA's latest products follow the link.
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