I am proud to release our issue 04. It has been a challenging year already. However, we hope that this magazine will bring some positivity and will help to make changes not only within the fashion industry. 

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ON-TREND will donate profits to people in need and the Ukrainian army. I wanted to postpone this project, but ON-TREND was always about supporting emerging designers and raising important issues. Now is the time to support someone who needs it the most. That is the least we can all do.

 

Issue 04 is honoured to have NY based brand, CAALO, on the cover. The luxury outerwear brand is driven by thoughtful design and sustainability. CAALO shares values that allow us to revaluate our daily shopping habits. A massive thank you to the founders behind CAALO, Jordan and Chelsea, as well as Daria for helping to put the cover story together. 

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We are also proud to showcase talented designers and sustainable businesses. In our issue 04, you will be able to learn about the new sustainable approaches and find out about the upcoming collections. Moreover, we will talk about eco-futuristic fashion and the latest trends. Although trends are something that comes and go, in this issue you can find out how you can be on-trend and minimise over-consumption at the same time. 

 

I would like to thank everyone involved and our readers for their continued support.

                                                                                                             

                                                                                                                                                Editor, Elina